Food Label Revamp

15 Aug

Have you heard the latest? Food labels are getting a make over! Well, at least in the design department.

Rethink the Food Label is a project by the UC Berkeley Graduate School of Journalism’s News21 program and Good Magazine.

They asked the public, food thinkers, nutritionists, and designers to redesign the Nutrition Facts Label to make it easier to read and more useful to people who want to consume healthier, more nutritious and wholesome food.

Designs could incorporate the nutrition label’s existing break down of fats, sugars, vitamins, calorie counts and percent daily values. Or, they could re-imagine the label to include geography, food quality, food justice, carbon footprint, or lesser-known chemosensory characteristics.

I was stoked to hear about this contest. A lot of times I see the numbers, but do we all know what they mean? Not all numbers are created equal, people. It is important to take a look at fiber and protien along with calories and fat – it’s one big math problem.

You can see more of the entries and the top three designs here.

What do you guys think? Are you fans?

I am all for some label make overs. Making health and nutrition easy to understand benefits everyone. Then again, I am a big fan of calorie counts and restaurants and other food locations. Knowledge is power!!


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